About Us

Our Mission & Vision

We are Grace Williams Creative Group, a results-driven marketing agency dedicated to fueling the growth of small businesses and nonprofits across Upstate New York.

Our mission is to end the overwhelm of marketing for local owners and leaders. We don't just create pretty campaigns; we blend creative insight with data-backed solutions to help your organization stand out, attract the right customers, and achieve sustainable growth.

Where Expertise Meets Execution

Our foundation is built on decades of hands-on experience and a powerful commitment to doing work that works.

The Leadership Advantage

Since 1994, our founder, Allen Williams, has been a driving force in media, marketing, and storytelling. With over 30 years of experience, Allen has personally led the production of hundreds—if not thousands—of successful campaigns, ranging from local television spots to complex, full-scale digital strategies.

This deep history means that when you partner with us, you are leveraging big-agency strategy without the big-agency budget or bureaucracy.

What Sets Us Apart

We Know Upstate NY: We live and work here, giving us an unmatched understanding of the regional market, media landscape, and the unique challenges facing local businesses.
Creative That Connects: We excel at telling your story in a way that resonates emotionally and strategically with your target audience.
Strategy That Sticks: Every project is fueled by research and data. We ensure your marketing investment yields measurable, reliable returns.

Our Commitment to Partnership

We believe the best results come from a hands-on, collaborative partnership. We adapt our strategies to match the unique goals of every client, whether you're a local retail shop needing foot traffic, a shelter running a year-round donation campaign, or a home services company ready to own its market.

Industries We Serve:

Nonprofit & Community Services
Real Estate & Housing
Automotive & Home Services
Retail & E-commerce
Health & Wellness
Broadcast Media & Events